This is us. 

We are two girlsfriends above all. 

We know each other through a farsighted common friend, who somehow knew that this was going to be an explosive match. 

And so it wentyears ago, only a few months after we metwe started together studio ticheour interior and set design studio of which we are founders and creative directorsWe knew right away that togetherness was our strength and since thenlike sisterswe have shared most of our days filled with laughters and sometimes frownsbeacause you know,mica è sempre domenica! (it is not all sunshine and roses!) 

couple of years ago came shhwe always wanted cotton pantiesunconventionally sexy and cheekythat could convey a message to many girls and women who work like ushave children (sara has two gorgeous little ones), are strong, ironic and independent. 

Communicating through such an essential garment, the first thing we wear in the morningwas too good an opportunity to miss: we wanted to dress these modern heroines! 

The messages we embroider are witty, sassy and often filled with funny innuendos. Hence the name of our brandshh… some secrets are too delicious not to share!


Shh is born through eyes gazing at the past, at dreamy style icons, at long summer afternoons, at carefree rides, at scentful grandmothers' hand-washed clothes, at the wit of women who know how to be elegantly cheeky, at half-smiles revealing unsuspected chemistry, at girlfriends, at secrets too good not to be told.

This is no ordinary lingerie, this is clothing to be discreetly uncovered.

Dedicated to modern heroines gracefully adorned in a romantic, bon-ton fashion, purposely contrasted by text lines revealing a strong and sharp character.

Secret lines to be disclosed only to the desired ones…

A fashion line characterized by a natural material: cotton, interpreted in different colors and patterns.

Its soft shape and the non-stretch fabric model every woman’s silhouette.

All underwear is made and embroidered in Italy.

And then, you know, some secrets are too good to remain untold…

Elena & Sara